Canadian consumers have a seemingly insatiable appetite for all things related to outdoor recreation. And when it comes to purchasing gear for hunting, fishing, camping and other excursions, few shoppers are savvier. It seemed obvious, then, for a leading U.S. retailer of quality outdoor gear to expand to the Canadian market. And while the retailer has made inroads in establishing a physical presence in Canada, the country’s geographic enormity makes it difficult to reach all consumers.


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