An Ohio-based lawn and garden equipment retailer found a receptive market for its products in the Canadian market, and soon had a growing list of orders from several B2B customers. The retailer had customers located all across Canada, and put a high priority on customer service and on-time deliveries. As far as the retailer was concerned, its Canada-bound logistics solution was functioning smoothly: Products were being delivered on time, border clearance issues were relatively minor, and customers seemed generally pleased. So no reason to upset the apple cart by switching logistics providers, right?


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