Turning B2C Customer Returns into an Opportunity


U.S. businesses face the daunting reality the more than $10 billion in online sales could be returned annually. There are many reasons behind this number – changing consumer shopping habits, expectations for flexible returns policies, and technology-driven solutions that make it easier for customer to return a product. For businesses, returns have become a fact of life. But how a business chooses to handle returns can have a bottom line impact. Learning how to develop an effective returns management policy is the focus of this white paper.