Overview of Market, Logistics Issues: Canada Offers Tremendous Opportunity for U.S. Online Retailers

SKU:  WP_Ecomm_03

Having a clear understanding of the Canadian market is especially important in eCommerce sales, where logistics and delivery play such an important role. Many U.S. businesses have entrusted the same logistics provider that handles their intra-U.S. shipments with their Canada-bound shipments only to learn the hard way that U.S. expertise does not automatically mean Canadian expertise. Customs compliance, nuances of the Canadian market, and customer preferences are just a few of the variables that must be understood and evaluated.